Paid Media Executive
Contract: Full-Time, Permanent (38.75 hours per week)
Location: Maidenhead, Berkshire (Hybrid flexible working)
Salary: £25,500 - £30,000 per annum
At Dignity Funerals, we’re more than a leading provider of funeral services — we’re here to support families through some of life’s most meaningful and challenging moments. As we grow our digital presence, we're looking for a Paid Media Executive to help deliver impactful, performance-driven campaigns that connect people with the support and services they need.
This is an exciting opportunity to play a hands-on role in a fast-evolving team, working across paid search, display, and social channels to drive high-quality leads for our pre-paid funeral plans, funeral services, and legal products. If you’re someone who thrives on turning data into action, enjoys testing and learning, and wants your work to have real meaning, this could be the ideal role for you.
What you'll be doing:
As our Paid Media Executive, you’ll be a vital part of our digital marketing team, reporting into our Performance Marketing Lead and working closely with our SEO, CRM, and web teams. Together, you’ll help create seamless, data-informed customer journeys that not only perform but reflect the care and professionalism our brand is known for.
Key responsibilities include:
Building and launching campaigns across Google Ads, Microsoft Ads, Meta (Facebook/Instagram), and other digital platforms.
Managing and optimising paid media activity to improve conversion rates and lower cost-per-acquisition.
Developing and testing ad copy, audiences, and creativity to drive performance.
Creating structured, accurate reporting and monitoring daily performance across key metrics (CTR, CPC, CPA, ROAS).
Partnering with analytics teams to ensure campaign tracking and attribution are fully accurate.
Maintaining high standards of campaign hygiene including structure, naming, UTM tracking, and audience management.
Supporting the broader digital team with strategic testing and multichannel alignment.
What we're looking for:
An individual with a keen eye for detail, a naturally analytical mindset, and a curiosity to keep learning and improving. Whether you’re currently agency-side or already in-house, we want you to bring your knowledge into a business where your work has true impact. We will also look for:
Any existing experience running PPC and/or paid social campaigns or working within a wider marketing function is advantageous.
Proficiency in Google Ads, Microsoft Ads, and Meta Ads Manager.
Comfortable working with tools like Google Analytics, Google Tag Manager, and spreadsheets.
Strong attention to detail and organisational skills.
Confident interpreting campaign data and making evidence-based recommendations.
Curious mindset with a willingness to learn and grow.
Resilient and adaptable in a fast-paced environment.
Why Join Us?
This is more than just a digital marketing role — it’s a chance to use your skills to make a meaningful impact. As a Paid Media Executive, your work will help people across the UK connect with compassionate services when they need them most.
You’ll be part of a supportive, collaborative team that values integrity, respect, and care — not just in what we do, but in how we work together. We’re committed to helping you grow, offering the opportunity to develop your digital expertise in a purposeful, values-led environment.
What we provide to you…
Annual salary of £25,000 - £30,000.
22 Days Holiday + Bank Holidays.
Pension Scheme (4% matched).
Life Assurance X2 Annual Salary.
Free On-Site Parking.
Access to our internal apprentice & personal development schemes.
If you're ready to embark on a rewarding career where you can make a positive impact every day, we want to hear from you!
What are the next steps?
To be considered for this role, please submit your application via the ‘apply’ button, where a member of our Talent Team will review your application.
FCA Regulation Statement
Please note that this role is subject to meeting regulatory requirements. As an FCA-regulated organisation, we are committed to adopting the highest standards, and we do this by employing individuals with the appropriate skills, experience and integrity to protect both the company and our clients. If you are considered for a role, you will be providing your permission for us to conduct the relevant checks and assessments that will be carried out during the recruitment and onboarding process. The nature of the checks will depend on whether the role is subject to the Senior Managers and Certification Regime (SMCR).
Please note in accordance with our pre-employment checks, all roles will require a criminal record check and further enhanced checks may apply. Certain roles will be subject to ongoing checks in line with the Group SMCR Framework (Fit & Proper Policy). Further details will be explained to you throughout the recruitment process.
Equality, Diversity and Inclusion Statement
Our Vision is to connect with our clients, colleagues, company, and communities based on our principles whilst celebrating our differences.
We aim to empower leaders and colleagues to seek out and understand new voices and perspectives, to be vocal about inequity and exclusion, and to take decisive, informed, and bold action to promote inclusion and belonging.
Any unsolicited submissions from agencies will be accepted as a direct application from the candidate, and no fees will be payable.
We reserve the right, depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application.
