As a Branch General Manager at DFS, you’ll lead your team to deliver an excellent customer experience while driving the performance and growth of your store. Your leadership will inspire colleagues to fulfil customer needs, ensuring that every home is furnished with comfort, style, and care.
At DFS, we live by our values – Think Customer, Be Real, and Aim High – and as Branch General Manager, you’ll champion these values to create an engaging store environment that prioritises exceptional service and team success.
About DFSDid you know a DFS sofa is in one-third of Britain’s homes?
Since 1969, we’ve been creating, marketing, and selling sofas that reflect people’s unique styles and tastes. We’ve always led the market, bringing comfort and great design to communities both online and in person.
We’re the UK’s leading sofa retail specialist, but here’s the secret to our success - it’s our people. They’re at the heart of what we do, and together, they’re crafting us towards our ambitious future.
We’re an equal opportunities employer
We extend a warm welcome to everyone, weaving together a range of voices and perspectives to create a truly inclusive culture. As we strive to build a workplace that better reflects the diverse communities we serve, we encourage applications from under-represented groups. At DFS Group, we’re not just a place where everyone is welcome - we’re a place where everyone truly belongs.
What you'll be doing
Customer focus: Lead your team to deliver a seamless customer experience, helping customers find the perfect products to make their house a home. Proactively analyse customer NPS data and identify opportunities to consistently exceed expectations.
Drive performance: Take responsibility for meeting key store targets, making smart commercial decisions, and ensuring the financial health of the store.
Engage & inspire: Foster a positive, fun, and collaborative work environment, where both customers and colleagues love to be. Support your team’s growth with coaching, regular one-to-ones, and development plans that keep everyone moving forward.
Own the experience: Ensure every aspect of the store, from layout to customer interactions, reflects our commitment to quality and service. Stay on top of all store operational processes and make sure compliance with health, safety, and trading regulations.
Lead with clarity: Regularly communicate the business strategy, ensuring your team understands priorities, knows what they need to do, and why it matters. Use tools and best practices to drive your team’s performance, identifying opportunities for improvement and creating action plans when needed.
Community engagement: Be an advocate for your store within the local community, forging connections that support both customer satisfaction and business growth.
Workforce management: Deploy your team to meet demand, making sure the right people are in the right place at the right time. Manage work-life balance proactively for your colleagues.
The role is for you if...While previous retail experience is a plus, our top priority is finding candidates with strong leadership and team management skills!
We’re seeking a leader who’s passionate about people and customer service. You should have a strong customer focus, the ability to drive results, and the confidence to lead your team through growth and change. If that sounds like you, what are you waiting for?
Ahead of your interview, please let us know if you need any accommodations or adjustments. We want to make sure you're comfortable and have everything you need to perform at your best.
Our interview process includes scenario-based questions:
Telephone Chat: Our talent team will get to know you.
1st Face-to-Face Interview: You will meet your People Partner and our Regional Manager to discuss your background and the role.
2nd Face-to-Face Interview: You will have the opportunity to meet the Divisional Director.
Please note, if you’re interviewing for one of our top 35 stores, you may also have an informal chat with our Retail Director.
For some handy details and a helpful Q&A, visit: https://www.dfs.co.uk/content/your-pathway-to-a-dfs-career
DFS Benefits
Retail Bonus Scheme: Earn monthly bonuses.
Growth and Training: Learn new skills and develop with our Leadership Development Programme with us.
Leave: Enjoy a great holiday allowance, with the option to buy 5 extra days. Take advantage of our enhanced leave for Maternity, Paternity, Shared Parental, and Adoption, plus a paid volunteering day each year.
Discounts: Get 30% off DFS and Sofology products for yourself, plus discounts for friends and family - and savings at big brands like Sainsbury’s, ASOS, and IKEA.
Wellbeing Perks: Access healthcare services, an Employee Assistance Programme, and discounted gym memberships.
Pension and Savings: Join our Group Pension and Sharesave schemes.
Life Assurance & Sick Pay: Peace of mind with Life Assurance and Company Sick Pay.
