As the Senior Web Trading and Merchandising Manager for DFS you will be responsible for the sales performance and the merchandising of products across the DFS website. You will lead the launch process, set web merchandising standards and drive trading performance across sales, conversion, margin and AOV metrics. You will do this by leading and developing your team, building new processes and relationships. Strong analytical and commercial skills are essential in this role.
This is a hybrid opportunity, with 3 days in the office and 2 days at home.
Ahead of your interview, please let us know if you need any accommodations or adjustments. We want to make sure you're comfortable and have everything you need to perform at your best.
Our interview process includes competency based questions:
Telephone Chat - Our talent team will get to know you.
Face-to-Face Interview - You will have a face to face interview with the |Hiring Manager to get to know each other better.
For some handy details and a helpful Q&A, visit: https://www.dfs.co.uk/content/your-pathway-to-a-dfs-career
(All roles are subject to satisfactory DBS checks.)
About DFSDid you know a DFS sofa is in one-third of Britain’s homes?
Since 1969, we’ve been creating, marketing, and selling sofas that reflect people’s unique styles and tastes. We’ve always led the market, bringing comfort and great design to communities both online and in person.
We’re the UK’s leading sofa retail specialist, but here’s the secret to our success - it’s our people. They’re at the heart of what we do, and together, they’re crafting us towards our ambitious future.
We're an equal opportunities employer
We extend a warm welcome to everyone, weaving together a range of voices and perspectives to create a truly inclusive culture. As we strive to build a workplace that better reflects the diverse communities we serve, we encourage applications from under-represented groups. At DFS Group, we’re not just a place where everyone is welcome - we’re a place where everyone truly belongs.
What you'll be doing
Drive Sales Performance: Lead initiatives to enhance sales across DFS.CO.UK and DFS.IE.
Tactical Trading Management: Utilise analytics to evaluate product performance, prioritising top-converting items while balancing online and in-store sales.
Performance Improvement: Collaborate with the team to identify and resolve reasons for poor product performance, implementing solutions with relevant stakeholders.
Cross-Sell and Upsell Strategy: Develop plans to boost Average Order Value (AOV) and Items Per Order (IPO) across all web channels.
Performance Reporting: Deliver insights on trading trends and opportunities using analytical tools like GA4, Power BI, and Content Square.
Campaign Management: Oversee promotional and new product launches, ensuring proper setup of imagery, pricing, and campaign timelines.
Customer Journey:
A/B Testing Management: Manage the A/B testing plan and identify customer journey enhancement opportunities.
Conversion Rate Optimisation: Implement strategies to improve conversion rates throughout the customer experience.
Competitive Analysis: Conduct weekly reviews of competitors, providing actionable insights.
Relationship Building:
Collaborate with Digital Marketing: Ensure alignment on email campaigns, landing pages, and SEO opportunities.
Coordinate with Buying and Merchandising: Keep these teams informed about new product launches and campaigns.
Align with Online Team: Share IT roadmap ideas and synchronise on trading plans.
Team Leadership: Oversee the Web Trade and Merch Manager, Online Product Manager, and Web Operations and Optimization Manager.
The role is for you if...
Exceptional Leadership and Communication: Proven ability to lead teams effectively and communicate clearly across all levels of the organisation.
Analytical and Commercial Acumen: Strong analytical skills combined with a solid understanding of commercial trading to drive performance.
Product Setup Expertise: Experience managing the product setup process and a solid understanding of related systems.
Collaborative Team Player: Ability to build and nurture relationships with both internal and external teams, fostering a cooperative work environment.
Customer-Centric Attitude: Focused on delivering exceptional customer experiences with a positive, hardworking, and proactive mindset.
DFS Benefits
Growth and Training: Learn new skills and develop your career with us.
Leave: Enjoy a great holiday allowance, with the option to buy 5 extra days. Take advantage of our enhanced leave for Maternity, Paternity, Shared Parental, and Adoption, plus a paid volunteering day each year.
Discounts: Get 30% off DFS and Sofology products for yourself, plus discounts for friends and family - and savings at big brands like Sainsbury’s, ASOS, and IKEA.
Wellbeing Perks: Access healthcare services, an Employee Assistance Programme, and discounted gym memberships.
Pension and Savings: Join our Group Pension and Sharesave schemes.
Life Assurance & Sick Pay: Peace of mind with Life Assurance and Company Sick Pay.
