We’re looking for a talented Copywriter to create engaging content that helps customers understand our products and encourages them to shop with us at DFS. You’ll write product descriptions for our eCommerce site, that will support our sales process and in-store sales teams, and create inspiring articles that enhance our editorial presence and SEO performance.
This is a hybrid opportunity, with 3 days in the office and 2 days at home.
Ahead of your interview, please let us know if you need any accommodations or adjustments. We want to make sure you're comfortable and have everything you need to perform at your best.
Our interview process includes competency based questions:
Telephone Chat - Our talent team will get to know you.
Face-to-Face Interview - You will have a face to face interview with the |Hiring Manager to get to know each other better.
For some handy details and a helpful Q&A, visit: https://www.dfs.co.uk/content/your-pathway-to-a-dfs-career
(All roles are subject to satisfactory DBS checks.)
We extend a warm welcome to everyone, weaving together a range of voices and perspectives to create a truly inclusive culture. As we strive to build a workplace that better reflects the diverse communities we serve, we encourage applications from under-represented groups. At DFS Group, we’re not just a place where everyone is welcome - we’re a place where everyone truly belongs.
About DFSDid you know a DFS sofa is in one-third of Britain’s homes?
Since 1969, we’ve been creating, marketing, and selling sofas that reflect people’s unique styles and tastes. We’ve always led the market, bringing comfort and great design to communities both online and in person.
We’re the UK’s leading sofa retail specialist, but here’s the secret to our success - it’s our people. They’re at the heart of what we do, and together, they’re crafting us towards our ambitious future.
We're an equal opportunities employer
We extend a warm welcome to everyone, weaving together a range of voices and perspectives to create a truly inclusive culture. As we strive to build a workplace that better reflects the diverse communities we serve, we encourage applications from under-represented groups. At DFS Group, we’re not just a place where everyone is welcome - we’re a place where everyone truly belongs.
What you'll be doing
Craft Compelling Product Descriptions: Write inspiring, informative, and engaging product descriptions across our full range, including sofas, beds, mattresses, dining sets, and home accessories, that captivate our customers.
Support Brand Partnerships: Collaborate on new brand partnership launches by understanding partner brands and showcasing them effectively within the product copy on our website.
Collaborate with Retail Teams: Work closely with retail colleagues to understand how products are sold in-store and enhance online copy to improve digital sales performance.
Develop Editorial Content: Partner with the Content Manager and Marketing Team to create an editorial plan that offers customers style inspiration and helpful advice.
Research and Write Engaging Articles: Produce inspirational content that aligns with our commercial objectives, covering everything from new product launches to the latest interior design trends.
Enhance Customer Experience: Liaise with Customer Services, Service, and Quality teams to address customer pain points and refine website content to improve customer satisfaction.
Support UX and Development: Ensure website functionality uses the right tone and language to guide customers smoothly through their journey.
Maintain Brand Consistency: Collaborate with creative agencies and the Marketing Team to ensure brand guidelines and tone of voice are consistently upheld and enhanced across all content.
The role is for you if...
Content Management Proficiency: Familiarity with content management systems, Google Suite, and PIM systems.
Digital Copywriting Skills: Experience writing impactful short and long-form content for transactional websites.
Customer-Centric Focus: Ability to effectively convey product features and benefits that drive sales while adhering to brand voice.
Strong Organisational Skills: Excellent attention to detail and communication, with the ability to manage multiple tasks and deadlines.
Language Mastery: Proficient in spelling and grammar, with a knack for reviewing and providing feedback on copy.
Self-Starter: Motivated and capable of creating clear briefs for designers and developers.
SEO Knowledge: Essential understanding of SEO best practices, keyword research, and current trends.
UX and Editorial Insight: Experience in UX and offline editorial is a plus.
Industry Experience: Background in furniture or home décor copywriting is advantageous.
Team Player: Eager to collaborate and contribute ideas
DFS Benefits
Growth and Training: Learn new skills and develop your career with us.
Leave: Enjoy a great holiday allowance, with the option to buy 5 extra days. Take advantage of our enhanced leave for Maternity, Paternity, Shared Parental, and Adoption, plus a paid volunteering day each year.
Discounts: Get 30% off DFS and Sofology products for yourself, plus discounts for friends and family - and savings at big brands like Sainsbury’s, ASOS, and IKEA.
Wellbeing Perks: Access healthcare services, an Employee Assistance Programme, and discounted gym memberships.
Pension and Savings: Join our Group Pension and Sharesave schemes.
Life Assurance & Sick Pay: Peace of mind with Life Assurance and Company Sick Pay.
