Role Title: Brand and Activations Executive
Location: Huddersfield
Reports to - Brand Marketing Manager
About Us:
Focus Brands is a market leader in design, sourcing, distribution, and brand management of high-profile lifestyle and sports brands. We expertly navigate ever changing global trends to develop and deliver commercial product ranges that meet our target consumers' needs and desires. This consumer centric approach allows us to build strong, distinctive brand identities that resonate across UK and international markets.
Our portfolio includes iconic brands that embody our commitment to style and performance. At the forefront is ellesse, a luxurious Italian sport and lifestyle brand with a rich heritage. At Focus Brands, we champion a people first culture, believing our success stems from our team's creativity, passion, and collaborative spirit. Open communication, cross-functional teamwork, and entrepreneurial thinking drive everything we do...
Role Overview:
Join our dynamic marketing team as Brand and Activations Executive and unleash your creativity across our vibrant portfolio, featuring iconic names like ellesse, Nautica, Reebok, OEX and Patrick.
In this role, you will work closely with the Brand Marketing Manager and the wider marketing team to implement strategies and deliver marketing campaigns in-store, across print and online platforms to build awareness, enhance brand visibility, equity, and engagement. This role demands creativity, strategic thinking, and a deep understanding of market trends to ensure our brand remains competitive and relevant and credibility of our brands.
Key Responsibilities:
* Brand Strategy & Execution:
* Assist in the development and execution of comprehensive brand strategies to drive awareness and loyalty.
* Ensure brand consistency across all marketing and communication channels.
* Campaign Management:
* Plan, execute, and monitor integrated marketing campaigns that align with brand objectives.
* Collaborate with cross-functional teams to deliver compelling and innovative campaigns on time and within budget.
* Market Research & Analysis:
* Conduct market research to identify trends, customer preferences, and competitive insights.
* Analyze campaign performance and provide actionable insights for optimization.
* Work on/ closely with the social executive on the creation of engaging content that resonates with target audiences, including social media posts, advertisements, and more.
* Partner with creative teams to produce high-quality visuals and messaging.
* Content Development:
* Stakeholder Collaboration:
* Work closely with sales, product, and digital teams to ensure alignment on brand initiatives.
* Liaise with external agencies and vendors to support marketing activities.
* Brand Monitoring & Management:
* Monitor brand perception and proactively address challenges or inconsistencies.
* Manage brand assets and ensure compliance with brand guidelines.
* Retail/Trade Marketing:
* Work closely with the sales team and our key strategic retailers to implement brand stategy and support with sell through
Essential Skills / Experience:
* Bachelor's degree in Marketing, Communications, Business, or a related field.
* 1-2 years of experience in brand marketing or related roles.
* Strong understanding of branding principles and marketing strategies.
* Proficiency in digital marketing tools and analytics platf
